FRENCH WORD-A-DAY

Terminal 1 at Charles de Gaulle Airport in Paris. Photo: Dmitry Avdeev

TODAY'S WORD: BOUGEOTTE

    : wanderlust, travel bug
    : restless, ants in your pants, move about

A DAY IN A FRENCH LIFE by Kristin Espinasse

Special thanks to those who have signed up for one of Jean-Marc’s Provence Wine Tours. For anyone interested, there are a few places left so don’t delay.  And now, if you are new to this journal, here’s a brief intro to my husband of 30 years, “Chief Grape.” 

After graduating with a degree in accounting, Jean-Marc made a career U-Turn to pursue a growing passion for winemaking. We left Marseille in 1995, after the birth of our son, for St. Maximin, where Jean-Marc became sales director for Château Ferry Lacombe. Next, a headhunter wooed him over to the prestigious Château Sainte Rosaline in Les Arcs-sur-Argens (where, incidentally, this blog began). From there our future vigneron did a brief stint at GAI (an Italian bottling machine manufacturer) before buying his first vineyard in Sainte Cécile-Les-Vignes where he made his first award-winning wines, including Lunatique. Five years later he acquired his dream vineyard near Bandol. (If you read our memoir you know how this ended.). Pulling himself back up by his rubber bootstraps, Jean-Marc stepped out of that bucket of grapes and into his first boutique, creating a successful wine shop here in La Ciotat only to develop la bougeotte, itchy feet or wanderlust, once again! When Jean-Marc suddenly sold Le Vin Sobre in 2023, he left many of us wondering just what would Chief Grape think up next? 

A little over a year later and he can finally spill the grapes….

Introducing “Bougeotte": Disco, Wine & Spirits Bar.
Combining three of his loves: travel, spirits, and dance, our intrepid traveler’s comeback is sure to make a splash at the Paris Charles de Gaulle Airport where it is set to take off this fall. Catering to wine lovers and those who are looking for something physical to do during a 2, 4, 8 or more hour layover, the disco bar will be known for its pre-departure dance-a-thons.

Needless to say, we are all doing a happy dance, given a very real risk of losing our Chief to New Zealand (where several headhunters have already tried wooing the French winemaker over to their wine cellars once his contract at Whitehaven Winery is finished at the end of the month). 

L’EQUIPE (THE TEAM)
Working together as a family, this new boogie business fits neatly with the skills of each family member: our son Max (also in the wine business), graduate of Montpellier Business School, is securing the airport rental space and the alcohol license. Our daughter Jackie (former bartender), recent graduate in web design, is in charge of the bespoke drinks menu & the website, and Grandma Jules, after a recent slumber, is ready to put her people skills to use at the hostess stand. I offered to handle the coat/baggage check, where I can sit at a desk with my laptop and write (think of all the colorful characters I’ll have for inspiration…). Ricci our American Shepherd, will be our in-house emotional support dog for weary travelers and Max’s girlfriend Ana, a kinésithérapeute, or physiotherapist, will advise on dance moves to combat the effects of long-haul travel. Finally, my sister-in-law, Cécile, a movie set builder, with skills in masonry and ironwork, will design the wooden dance floor and the main attraction: a fantastic wrought iron cage suspended in the air by a giant chain. We call it our safe haven for that customer wishing to consume more than a few drinks. Once their alcohol level returns to “well-behaved passenger” level (to be verified by a lazer wand, pictured below) a door on the cage will spring open and our tipsy-no-more traveler will make it to their gate on time!  

TRAVEL ASSISTANCE TO PARIS CDG AND BEYOND
My best friend Susan, CEO of Critics Choice Vacations, is flying in on Saturday to help set up a CCV antenna booth, where we will be able to rebook passengers who, reeling from so many dancing endorphins, have decided to extend their Paris layover in time to join us for our Dimanche Dance-a-thon (Kristi’s favorite as it is gospel music only on Sundays. Oh Happy Day!). 

That reminds me, I am also in charge of communications and my first job is to program ChatGTP to write a press release. (See below.) Oh, and for those of you who have already reserved a Provence Vineyard Visit with Jean-Marc this summer, be assured Chief Grape (soon-to-be "Chief Disco") will honor every appointment through September 23rd when Bougeotte Disco, Wine & Spirits Bar opens. Better bring your dancing shoes because he’s so excited about his new Paris project he’s liable to danser le Mia*.

*video at the end of this post

Bougeotte Underground Disco. If you look closely, the glass wall in the back looks onto the underground Paris catacombs which extend all the way out to Charles de Gaulle. Who knew they were that far-reaching!

Le Cage. That wand you see will be used to measure alcohol level via the palm. photo: Antoine Tavneaux. I leave you with our press release:

**FOR IMMEDIATE RELEASE**

**Introducing Bougeotte: Paris's Newest Airport Disco Set to Open at Charles de Gaulle Airport**

Paris, France - April 1st, 2024 - Travelers passing through Charles de Gaulle Airport will soon have a groovy new destination to unwind and dance away their travel fatigue. Bougeotte, an innovative airport disco conceptualized by renowned entrepreneur/winemaker Jean-Marc Espinasse, is set to open its doors on September 23rd, 2024.

Derived from the French term for a person who loves to move around or travel, Bougeotte promises to be a haven for jet-setters seeking a unique and energizing experience at the airport. Strategically located just after customs, the disco will offer travelers a refreshing escape before embarking on their onward journey.

One of Bougeotte's standout features (apart from “Le Cage”) will be its signature drinks menu, by Jackie Espinasse, curated to combat the effects of jet lag. Patrons can indulge in anti-inflammatory concoctions such as the "Melatonin Margarita" and the "Pistachio Pina Colada," specially crafted to rejuvenate weary travelers and set the mood for an unforgettable night (or day) of dancing.

In addition to its eclectic beverage selection, Bougeotte will feature a large-screen TV displaying dance moves tailored to alleviate the discomfort of long-haul flights, including the notorious "jambes lourdes" (heavy legs). Guests can follow along and shake off the weariness of travel, embracing the rhythm and energy of the disco.

Jean-Marc Espinasse, the visionary behind Bougeotte, expressed his excitement about the project, stating, "Bougeotte is more than just a disco; it's a sanctuary for travelers to unwind, connect, and immerse themselves in the joy of movement. We're thrilled to bring this innovative concept to Charles de Gaulle Airport and provide travelers with a memorable experience that transcends the ordinary—while sparing them from the usual airport money grabs, i.e. all those duty-free shops."

Bougeotte invites international travelers with an upcoming layover in Paris to join in the celebration of movement, music, and Mourvèdre. Mark your calendars for September 23rd, 2024, and prepare to experience the magic of Bougeotte at Charles de Gaulle Airport. 

For more information and updates, visit Bougeotte's website at www.APRILFOOLS.com

Media Contact: Kristin Espinasse  [[email protected]]

COMMENTS
Did you fall for this year's April Fools story? I'd love to know here in the comments.

NOW LET ME EXPLAIN THOSE PHOTOS (From Wikipedia)...
Nightclub photo (by Blisten): this is actually La salle du Café de la Danse à Paris
Cage photo (by Antoine Tavneaux): A Faraday cage in operation: the women inside are protected from the electric arc by the cage. Photograph taken at the Palais de la Découverte in Paris (Discovery Palace) 

REMERCIEMENTS/THANKS

Mille mercis to the following readers who sent in a donation following my "fou rire" post. This truly is a reader-supported journal and I appreciate your help in keeping it going!

Anne U.
Kitty W.P.
Natalia R.
Maureen D.

With thanks and love from Kitty WP, Niagara Region, Canada